Reading a great book in the Freakonomics vein (seem to be addicted to books by unconventional economists...think I will need to read some Milton Friedman to de-tox...not)
The book is called Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
Very interesting look at the practical application of statistics (regressions and randomized trials) are pulling the guesswork out of everything from public policy to internet marketing. Mentions Monster's use of Offermatica to test web offers.
Actually the title of this book was chosen using A/B testing with Google adwords...though I'm not a fan of any title that suggests that the book contains info on the "the new way to be smart"
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